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Do you know the answers to these questions?

• Is your target market accessible on-line?
• Is your product or service suitable for on-line exposure?
• Do you need to know more about your customers?
• Would reaching global markets provide opportunities for your business?
• Can you value-add through a web presence?
• Do you currently have a web site but are concerned about what value it provides to your business?

If you would like help answering these questions please contact us for an obligation free consultation.

If you answer yes to any of these questions or feel that there are other opportunities provided through having an on-line presence, we can provide a detailed report and information on how to get started building a gateway to those opportunities.

Is your target market accessible on-line?

With the well-documented growth in Internet use, comes the ability to access not only new markets but also traditional markets through a new media. Some demographics are better suited for targeting through the Internet, but as usage grows so do individual demographic sectors, and therefore the ability to hit your target market increases constantly. As with all marketing programs a well-designed and implemented on-line strategy can be just as effective as the traditional equivalent. In fact any modern marketing program should include Internet activity as a core component.

Is your product or service suitable for on-line exposure?

The answer is yes - any product/service can benefit from on-line exposure. However, not all products lend themselves to being sold over the Internet. Fresh produce is one example of products that require local, high population, affluent markets for successful e-trade. However, an on-line presence through a web site can be used as a promotional vehicle to advertise both the company and special offers, as well as providing an additional contact point for customers. Not all successful web sites are built around an actual on-line sale. Sometimes the result is not measured in dollars taken on-line but in the branding and loyalty that can be enhanced through contact between a potential customer and your on-line entity.

Do you need to know more about your customers?

The ability to provide interactive content gives you the opportunity to find out more about your customers. Apart from any direct customer enquiry's generated, incentives can be used to involve customers and promote responses.

A database generated by on-line enquiries can be a powerful marketing tool if used ethically. Data-mining techniques can be used to clearly define target markets and locate previously unidentified niche groups.

Developing a web site will expose your business to an audience of millions. But only segments of that audience are potential customers and a correctly developed and implemented web site can help you to identify those customers and deliver your marketing message.

Would reaching global markets provide opportunities for your business?

Have you considered the possibility of supplying your products or services to overseas customers? The Internet has opened up the possibility for any business to transact with customers in other countries fast and efficiently.

If you have a product (or service) that can be easily freighted or transferred electronically there is no reason to limit your area of trade to a small geographical locality. Some overseas markets have limited access to products that we consider everyday items in Australia and therefore readily accept these products when offered.

If you provide specialty products or products with a narrow market focus an e-commerce solution may be the vehicle to generate extra sales volume.

Can you value-add through a web presence?

Value in a product does not consist only of the physical aspects of an item. On-line availability of instructions for use, specifications, pictures, advice, and access to support facilities can add value to any product.

Where products are sold through agents - the locations of those sites and global pricing details should also be included in the web site design.

Do you currently have a web site but are concerned about what value it provides to your business?

While it can be difficult to quantify the value obtained through operating on-line, specific goals and expectations should be determined prior to embarking on establishing your on-line presence. Unless you actually have on-line sales to gauge the performance of your web site, the following points can be included in determining the value of a web site: -

• Increased awareness of the company.
• Create awareness of the company's products and services.
• Provide an information portal for not only customers but also remotely located staff.
• To accept direct enquiries through e-mail, saving staff time spent on telephones.
• Allow for fast and efficient data transfer.
• Present an image of a modern and technically advanced business to customers and suppliers.

The dynamic nature of the web

Advances in web design technique have made enormous improvements to the dynamic and interactive properties of web sites. It is now easier than ever to involve visitors to a web site in providing content for on-line collection and delivering custom data back to those visitors.

This interactivity also extends to providing customers or staff the ability to "log-in" to private sections of a web site that can be used to send secure data under encryption techniques. The animation and audio capabilities of the web have also improved to enable video and sound transfer at usable speeds. As the performance of the average PC increases, design content that extends the use of those PC's will only be shackled by the available bandwidth.

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Specialised design including a marketing plan can be performed for your business to ensure that your marketing dollar is well spent. We will not be afraid to tell you if an Internet presence is not the answer to your needs, because you never know! one day it may be and we would like you to come back to us.

Marketing research as a means of gauging the performance of your marketing strategy, business plan, or web site performance can be provided as part of our service and included in one of our maintenance packages.